VR / Experiential / Art
Producing work on contemporary art, virtual reality, innovative experiential projects.
the bomb
Gallery installation - currently on view at Pioneer Works, NYC
Featuring the film ‘the bomb’
Australian Defence Force
Defence Force Recruiting - Category 5
Development: FINCH/Nakatomi
Producer: Hazel Gibson
Agency: Havas
Client: Australian Defence Force
”The Australian Defence Force (ADF) is one of the most progressive militaries in the world. It’s full of rewarding career opportunities for the next generation of smart thinkers. The problem is, that’s not how they see us. To change their minds, we have to engage their minds. Category 5 is a true VR experience that puts potential candidates’ problem solving skills and misconceptions to the test. And as players learn about us we learn about them, through real time data analysis.Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and gives specialist recruiters the ability to single out higher value candidates sooner. More than a VR experience, Category 5 is a next generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions.”
The Riderless Bike
Tech Development: FINCH/Nakatomi
Producer: Hazel Gibson
Agency: Havas
Client: Steve Waugh Foundation
“The Captain’s Ride is a challenging charity cycling event for the Steve Waugh Foundation, raising funds for the 300,000 children throughout Australia affected by rare diseases. Sporting legend Steve Waugh lead a group of 70 riders on an enormous six-day 701km event from Mittagong to the peak of Mt Kosciuszko. The children he supports are unable to participate. Havas engaged FINCH to develop, build and manage a world-first ‘Riderless Bike’ that allowed them to feel part of the ride.”
37 Degrees
37 Degrees is a proprietary technology developed by FINCH/Nakatomi for use in cinema. It takes existing 3D screening technology and utilises specially engineered glasses so that the viewer can switch between two visual narratives being projected simultaneously. This was used to great effect for an Airbnb campaign “Don’t Go There, Live There”.
Tech Development: FINCH/Nakatomi
Producer: Hazel Gibson
Agency: DCM
Client: Airbnb
Read more about the tech and other projects it has been used for here.